Lucas, marketing 2016


2016 WAS A GREAT YEAR FOR LUCAS.

– We created a brand new Engine Drive website and the website Lucas.info has been updated.
– In Europe, The “Icône” campaign has been included in trade press advertisements, emails, digital banners and sent through Gmail.
– In France, we also insert advertisement about our product ranges inside Décision Atelier and J2R.

Take a look at some great results we achieved !

WEB CAMPAIGN

39 121 261 overall impressions with 162 842 total clicks

GMAIL : 304 193 overall impressions of which 45 132
ads were expanded and 3525 for France.

GOOGLE DISPLAY : 38 796 548 overall impressions
of which 100 871 impressions for France.

PRESS : 200 000 overall impressions by the specialized press readers.

In 2017, there will be a whole range of initivatives, follow us !